Nice to Meet You
Susanna McMillan is a business developer, digital marketing strategist, brand architect, entrepreneur, and creative powerhouse who specializes in building businesses that make an impact for both the creator and the consumer.
After the birth of my children, I decided leave my career in TV hosting to embark on the journey of creating and sharing my own products. I founded Native Wilds in 2015, a digitally native apparel line made entirely in Los Angeles. In just over a year, I scaled it from a 5K personal investment to over 100K in sales selling a single product direct to consumer online, achieved over a 5% conversion rate on my e-commerce store, and grew Native Wilds’ collective social channels to over 18K active and engaged followers. I designed the ultimate motherhood accessory based on a personal need, the Native Wilds Nest® named “What’s Hot Now” in baby gear by Pregnancy and Newborn Magazine, and featured in Mini Magazine and Glamour UK.
In 2017, I launched Astr®, a full service agency of marketing pioneers working on the cutting edge of content creation, digital strategy, and experiential events.
My passion is to connect women to their creative flow and empower them to manifest their dreams through one-on-mentoring, consulting, and curated networking events.
What a breathe of fresh air it is to work with Susanna! I cannot say enough how helpful she was in guiding me towards the next steps in my career.
Besides her professionalism and knowledge, she truly listens to what you have to say and gives you honest feedback. In my industry, it’s rare to find such authenticity, I highly recommend her to any entrepreneur looking to grow their business and find their true path.
— Sandy Poole, Womenswear Designer and Stylist
Susanna has been such an amazing partner in getting our business launched. Her knowledge and resources in the industry, have helped give us the confidence to make better decisions, which in turn have helped us grow tremendously. Susanna has a sharp eye and ability to brand so well across all platforms, telling one cohesive story. I know that her skills and knowledge, will help us continue to grow down the road.
— Michal Rouse, Your Kid's Company
Susanna has a knack for connecting with women, bringing them together, and creating the most empowering connections! I am so grateful for the women she has introduced me to, and the experiences that we have shared together.
— Heidi Stevens, Business Coach